UNDER ARMOUR - ARMOUR CLAUS

Art Direction / Design / Animation / Coding

The holiday season is the most important time of the year for Under Armour and Dick's Sporting Goods. Together, we produced the Armour Claus Digital Campaign to promote the 2014 holiday season. A full digital campaign was created, and it extended through digital via a number of media partners including Sports Illustrated and ESPN. Created standard units, rich media units, mobile units, and custom skins. Seen below, an ESPN video billboard unit was created. The unit features an eight second video tease that resolves into the full 30 second TV spot.